Onpage Optimization Techniques
You can get the step 1 and step 2 of onpage optimization in our previous blog On page Optimization – Part 1
Step 3: Meta Data
Meta data is the key information which tells users and search engines what your site is about. If the Meta data is a planned theme of your site, it increases your chance of ranking top in the search engines. There are mainly three types of data in your Meta data, they are
- Meta titles: Your Meta title tag is visible to users and search engines and the Meta title tells them what your page is about. Meta title clears what the theme of web page is. It is important to include the primary keywords to the Meta title. Keep in mind that only the first 35 characters of the Meta title will visible to the visitors.
- Meta descriptions: The Meta description is placed just below the Meta Title. Usually Meta description tag should be written in such a way that it will contain the information about your website. It helps the people to decide whether to click on the result or not. Because of this reason it is very important that your Meta description is interesting and gives the visitors a reason to visit the site.
- Be under 150 Characters(but not under 100 characters)
- Include the primary keyword and at least one secondary keyword
- Provide a valuable, compelling reason for why someone should visit the page, that’s why it is also act as an important advertising
- Include keywords in a conversational format
- It is very important that Meta description on each page be unique, that means avoid duplicate Meta description tags
- If you give your number on the Meta description some of your customers make call you directly instead of going through your site.
Code Sample: <head>
<meta name= “description” content= “here is the description of the page”>
- Meta keywords: it’s also visible to your visitors like your Meta titles and Meta descriptions. It tells the search engines which keywords your site is optimized for. Recently, Meta keywords become the least important tag for search engines and especially Google. Many websites stopped adding Meta tags in websites.
Step 4: URL
URL (Uniform Resource Locator) is a subset of Uniform Resource Identifier; it gives where the identified resource is available. A URL is human readable text that was designed to replace the code (IP addresses) which is used to communicate with servers. The URL should contain the primary keyword, and also the words in the URL should be separated by dashes (-).
- The URL must be consistent and easy to read URL’s for both search engines and peoples.
- The URLs are displayed on the address bar in your web browsers.
- URLs are short, easy to remember, and clearly define the purpose of the page.
- Simple URLs gives so many benefits, For example, when the URL is simple then the people can easily get what they are searching for. This will increase the percentage of people that click.
- If you use complicated URLs, the people will never like that.
- URL Parameters are variable that is added to URL.
- Make sure that each page must have one URL. If the same page has more than one URL then you have created a duplicate page. Too many duplicate pages will not accept by Google.
- The home page is the very important page in a website, so it must have only one URL. But many sites have more than one URL for the same home page. We can fix this problem by using the following action,
- Choose your home page’s canonical URL.
- Never link to any other version.
- Add 301 redirects from any duplicates to the canonical.
- If 301s are not possible then add rel=canonical tags instead.
- Hyphens are used in URL is necessary for readability. It is best to use cautions and limit hyphens in URL. Avoid the usage of underscore, spaces, or any other characters to separate the words.
- Be under 2,048 characters.
- No capital letters used in URLs.
- Block bad URLs with robots.txt.
- Avoid the use of parameters.
Benefits of URLs
- Semantics: A good URL makes semantically sense.
- Links: The URL has an additional benefit of serving as their own anchor text.
SEO friendly URL having structure on a site that means having the URL structure that helps the site ranking higher in the Google search results.