WordPress is a search engine friendly content management system which helps your site to rank better in search engine page results. Most of the web development companies and SEO specialists in Dubai prefer WordPress due to its ease of use and optimization simplicity. But there are some mistakes that most of us forget while optimizing the WordPress websites. Sometimes these simple mistakes will have huge impact in ranking so special care is to be taken while optimizing your WordPress websites. Here are some simple tips that will optimize your website which produces better ranking.
- Detect and Remove default pages
Most of us commonly forget to delete the “sample pages” and “hello world” post from the site even after the site is live. These have lesser impact on SEO but may adversely affect the user experience so you must test and remove default pages before the site becomes live.
- Set Permalinks
Permalinks represent the urls of the web pages that appears on the address bar of the corresponding page. WordPress have default permalink settings which can be changed based on your convenience. The best practice is /%postname%/, where permalink is based on the post name. Avoid including categories and dates in permalinks which creates difficulties while optimizing the corresponding page.
- Install SEO and Sitemap plugins
Sitemaps represents the list of pages in a website that is accessible to a crawler or user. WordPress supports many plugins for the easy generation of XML sitemaps. Google XML sitemap is the best WordPress plugin that will automatically generates sitemap for your website which results in better indexing of the website in search results.
From the numerous SEO plugins available in WordPress Yoasts SEO plugin and All in One SEO Plugin offers a wide range of optimization options. While Yoasts SEO plugin is the most downloaded SEO plugin which delivers a complete solution for onsite SEO needs. Make sure that rel=’canonical’ tag is enabled to blog pages thus helps to eliminate duplicate content issue of WP sites.
- Customize Robots.txt
If you don’t want certain pages to be crawled and indexed by the search engine bot then those pages can be blocked by texting in robots.txt. WordPress provides Robots Txt plugins that will automatically creates robots.txt file for your site that will actually functions as real one.
- Integrate Social media icons with your site
Better social media presence will enhance the overall ranking of the site. Regular updating and sharing of links will improves the traffic to the site and which aids better results. Search engines give high priority to social media reactions because of the hike in the social media users.
SEO services in Dubai encourage application development in WordPress platform because of the functionalities and services offered by WP. The variety of SEO plugins reduces the optimization tasks of analysts by reflecting the results in a short period of time.
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