Benefits of Using WordPress for Your Website

WordPress is considered as the most popular content management system and it is much more than a blogging platform. More than 24% of the web is powered by WordPress and getting increased every day. Most of the web design company in India still prefers WordPress for creating simple blogs, but WordPress is capable of delivering fully functional websites and mobile applications. WordPress is an online, open source web creation tool written in PHP supported by thousands of plugins. Here are some features that makes WordPress the best CMS platform.

• Free and Open source

WordPress is maintained by a large community of developers. And is frequently updated with new features. Business websites can be developed in most cost effective manner with the help of WordPress. WordPress provides numerous free tools and plugins which make it favorite among web designers in India.

• Search Engine Optimized

WordPress itself implement several search engine friendly techniques and free plugins. This helps to fasten the SEO process

• Ease of Use and Quick Installation

Beginners find it easy to use and learn WordPress with the aid of various WordPress tutorials. Many web hosts offers one click WordPress installers that let you to install WordPress.

• Themes and plugins

The thousands of free templates and plugins offered by WordPress platform makes it most popular among designers and developers. WordPress themes are easy to customize even without writing any code, the highly flexible plugins offers additional functionality to WordPress.

All these factors make WordPress the best choice among web development company . In additionally WP provides multilingual facilities and can be easily published.

For more details contact http://ipixsolutions.com/

Pros and Cons of Single Page Websites

The demands for web applications are increasing day by day. Old web applications are revamped into new ones inorder to satisfy the client requirements. Throughout these periods web designs have changed a lot. New techniques, tools, ideas and requirement leads to develop new web design strategies. Web design company in India always meets the demand of their clients by assuring a secure and elegant design that helps to create a business identity to them.

Presently the world is shifting from desktop applications to mobile application domain. This leads designers to move from multi-page websites to single page websites. Single page websites also called as parallax scrolling websites present information in a linear fashion by avoiding page navigation. But still most of the sites are based on multi-page navigation. Some of the pros and cons of single page websites are being discussed here.
Pros
-Encourage smart phone scrolling
-More fluid design
-Content can be presented in simple, easy and linear fashion
-More images can be included thus keep visitors engaged on the site
-Better conversion rate than multi-page websites
-Cost saving
Cons
-Longer loading time
-Not good for blog oriented websites
-Difficult to add new information
-Doesn’t suit for link building
By analyzing these all facts web designing companies in India suggest corresponding design pattern to their clients. But it’s better not to combine single page and multi-page websites which is not very beneficial.

For more details visit http://ipixsolutions.com/

Top 5 SEO Tips for WordPress Websites

WordPress is a search engine friendly content management system which helps your site to rank better in search engine page results. Most of the web development companies and SEO specialists in Dubai prefer WordPress due to its ease of use and optimization simplicity. But there are some mistakes that most of us forget while optimizing the WordPress websites. Sometimes these simple mistakes will have huge impact in ranking so special care is to be taken while optimizing your WordPress websites. Here are some simple tips that will optimize your website which produces better ranking.

• Detect and Remove default pages

Most of us commonly forget to delete the “sample pages” and “hello world” post from the site even after the site is live. These have lesser impact on SEO but may adversely affect the user experience so you must test and remove default pages before the site becomes live.

• Set Permalinks

Permalinks represent the urls of the web pages that appears on the address bar of the corresponding page. WordPress have default permalink settings which can be changed based on your convenience. The best practice is /%postname%/, where permalink is based on the post name. Avoid including categories and dates in permalinks which creates difficulties while optimizing the corresponding page.

• Install SEO and Sitemap plugins

Sitemaps represents the list of pages in a website that is accessible to a crawler or user. WordPress supports many plugins for the easy generation of XML sitemaps. Google XML sitemap is the best WordPress plugin that will automatically generates sitemap for your website which results in better indexing of the website in search results.
From the numerous SEO plugins available in WordPress Yoasts SEO plugin and All in One SEO Plugin offers a wide range of optimization options. While Yoasts SEO plugin is the most downloaded SEO plugin which delivers a complete solution for onsite SEO needs. Make sure that rel=’canonical’ tag is enabled to blog pages thus helps to eliminate duplicate content issue of WP sites.

• Customize Robots.txt

If you don’t want certain pages to be crawled and indexed by the search engine bot then those pages can be blocked by texting in robots.txt. WordPress provides Robots Txt plugins that will automatically creates robots.txt file for your site that will actually functions as real one.

• Integrate Social media icons with your site

Better social media presence will enhance the overall ranking of the site. Regular updating and sharing of links will improves the traffic to the site and which aids better results. Search engines give high priority to social media reactions because of the hike in the social media users.

SEO services in Dubai encourage application development in WordPress platform because of the functionalities and services offered by WP. The variety of SEO plugins reduces the optimization tasks of analysts by reflecting the results in a short period of time.
For more details visit http://ipixsolutions.com/

Top Mobile App Development Trends

We all are aware of the changing trends in all corners of technology, when we are focusing in app development field the plans and strategies are getting changed overtime. The adoption and practice of latest trends will result in the generation of creative and unique designs. When this comes to mobile app development in India industry goes through rapid changes due to the launch of new gadgets and latest development methodologies. If you’re in search of newer trends in mobile app development, let we tell you frankly, this article is gonna help you.

Cloud Based Apps

The cloud’s compatibility feature enables users to access and sync data with other devices.  Most of the companies transfer their application to cloud platform due to the increased security and recovery offered to the data.

Enhanced Security

Most of the apps supports best functionalities but lacks security offerings to the data. Interestingly now-a-days users give prior importance to security than functionality, and they are ready to pay more to keep their data safe.  So for better user satisfaction designers must adopt enhanced security practices to secure their applications.

Major shift to SWIFT

Swift is a programming language developed by Apple to work with cocoa touch framework which is safer than Objective C. Swift enables developers to write more reliable code and aids to create better apps with rich user experience.

Internet of Things (IoT)

Most of the mobile app development companies give preference to IoT, and above half of the total apps now available in the market is already being involved in any form IoT.  And now companies focus on developing apps for IoT by forecasting the huge business and sales in this field.

Beacon Technology

Apple introduces their iBeacon protocol that enables smartphones and other devices to perform activities in close proximity to an iBeacon. Location based service applications are becoming popular now-a-days in healthcare, hotel and tourism areas that provide relevant location based information to users. With the introduction of iBeacons most of the companies are trying to establish this technology in the near future.

Most of these trends in the mobile app development are changing overtime with the introduction of new technology. So it’s essential to implement new ideas and strategies in an effective manner to enhance user experience and satisfaction.

For more about mobile app development trend visit http://www.ipixsolutions.com/

Best Practices for Responsive Web Design

Based on the new algorithm updates and news Google is confirming that responsiveness has become one of the most important factors of ranking. Interestingly Google give prior importance to mobile searches than desktop search, because of the hike in mobile browsing.  And they are planning different indexing for mobile search results and desktop searches. Here mobile search become prior important than desktop search results. So it’s important for a web designing company to ensure that their websites can adapt to variety of devices having different screen size. Responsiveness is all about adjusting the design layout while maintaining content and functionality. But sometimes it’s really challenging to create effective responsive designs; here we list out some best practices to follow while doing responsive designs.

Planning is of prior importance while looking into responsive design. As per the increasing trend in mobile search traffic it’s better to go for ‘mobile first’ design approach. This is doesn’t mean that we are completely ignoring desktops.

While optimizing the layout give attention in placing the content. Place each element based on their context and eliminate unwanted graphic features. Encourage scrolling and place social media icons and contact details on the top portion of the screen. Different content on the site require different layouts. Contents must be readable, too small fonts are not accepted. Background color and color of links must be highlighted.

Images play an important role in website design. Fit content next to an image and ensure image comes first, look at what the experts are doing here WordPress web design Perth Australia so you get an idea. Large images reduce the downloading speed and use horizontal swiping to move images when you include galleries. Navigation is one of the most laborious tasks in responsive design. Hidden navigation- a burger icon indicating the presence of menu is common in mobile sites.

Finally check your design in various screen sizes and on different platforms. This helps to point out the errors correctly and make changes in the design. Best web design company always be aware of the latest developments in this field and deliver well organized, structured design to their clients.

For more details visit http://ipixsolutions.com/

6 Lesser Known Social Marketing Tools Essential for your Ecommerce Site

Does your e-commerce business uses these 6 tools for its growth?. If not, here are 6 social marketing tools that will help you to bring profits in your business

Source: 6 Lesser Known Social Marketing Tools Essential for your Ecommerce Site

Follow these 7 tips and make your website on top rank

 

Foreseeing why organic traffic has declined year over year or month over month can be a daunting challenge, however it doesn’t need to be. Many SEO organizations associate a drop in activity or traffic with the date of a known algorithm update and expect that the site was hit by Panda, Penguin or Hummingbird for case. Yet, this is regularly not the situation; there are numerous different reasons why natural activity can diminish after some time.

1. Mobile friendly

Searching on mobile is increasing rapidly, while desktop search stays stagnant; frankly speaking, mobile now represents the greater part of all ventures on Google. In the event that your website is not legitimately improved for cell phones, you are likely going to see a decrease in movement as clients turn somewhere else for a superior mobile experience.

Google launched its algorithm update which is mobile friendly on April 21, which gave a rankings help to locales that are appropriately arranged for cell phones.

2. Survey your historical data

A standout amongst the most essential things a few brands and SEO services in India is that they don’t give careful consideration to recorded information.

Surveying recorded information will accelerate your examination and figure out what keywords and pages were driving good performance that could have tumbled off the first page for various reasons: a technical mistake, absence of social supports etc. Reviewing historical data activity to check whether the site lost any connections from relevant domains.

3. Analytics configuration

Another common error is that analytics were not designed accurately, or tracking code was not added to new page formats. Especially for an SEO company who is centered on building out quality content, tracking code must be on each site page that is available to the web indexes to empower attribution of activity to natural search.

4. Evaluate the impact of other campaigns

Regularly, marketers don’t set aside time to survey the other marketing campaigns that were done year-over-year. Paid pursuit, TV, presentation and different sorts of promoting affect SEO services. If paid search, TV or other showcasing was not done for the current year, brand volume may not be as high, bringing on abatement in brands when compared to earlier year. If your brand is not shown in search page, this could restrain the measure of impressions from marked keywords, which could likewise influence traffic from organic search. Television advertisements drive engagement, making buyers need to search down brands in search engines to take in more about services and products, driving up inquiry volume for branded keywords.

6. Website amendments and technical issues

Developers regularly make updations to a site and don’t intimate the SEO group. If title labels or page headers are changed without SEO thought, your site page may encounter a drop in rankings. The highest rankings in the page by SEO services are achieved with a complete determination and checking the website changes regularly. At the point when URL structures are changed and are not diverted fittingly, the site can lose a great measure of activity. Moreover, web designers can in some cases erroneously hinder the whole site or certain catalogs of the site from being recorded, which will bring about a diminishing in activity, particularly if any high-traffic indexed and pages are being blocked.

7. Review site content

Regularly, the fundamental explanation behind losing traffic is your site content. Do the contents have high quality? Is it valuable and informative? Is it applicable to the keywords you need to rank for? Revise it regularly with proper keywords and bring your site on top of search engines.

If you are accomplishing something that is sketchy, or if you have low-quality substance, then you have all the reason to expect a decrease in activity. Taking after best works on, checking catchphrases, assessing page content and exploring your site from a specialized viewpoint will offer you some assistance with regaining activity.

 

Why India has become the right choice for all web based solutions?

The Web has turned into a necessary piece of our socio-economic lives. These days everybody from business to an individual person depends on this innovation to do a great deal of things consistently. Web development company specifically, exceptionally rely on upon web accomplices to support their profitability and streamline conveyance process. Notwithstanding it, a strong innovation framework guarantees continuous business operations. However, for these organizations, hopping onto the WWW bandwagon is not a simple accomplishment. This is the reason; they contract an innovation accomplice who can deal with their online move.

Here are some factors why India has been the choice for web design, development and digital marketing solutions

An ideology for attractive web design

Web designing is not just about setting up an online identity of the customer. It is the initial move towards making customer’s presence on the web, which is the reason the Indian companies concentrate intensely on conveying appealing web design that can lure clients to customer’s business. The web development organizations don’t plan only for the sake of a design; but an outline to guarantee customers’ ROI, to get their business working on the web. With skilled professionals in creating custom web arrangements after pointing by point examination of business goals, customer’s requirements are met. Just by completely understanding your business would be able to create an outcome, which would surpass your desire.

Design that are completely optimized for search engines

 Indian organizations comprehend the way that the client’s site should stand the test of both people and also web search tools. This is the reason the greater part of our web arrangements are worked for people and enhanced for web crawler bots. Every one of the sites that best web designers work for customers has SEO friendly website design that makes your answers rank high on the web crawlers.

Affordable costs by web development companies

 The streamlined site improvement process and exceedingly talented website developers permit to give proficient website plan at extremely focused rates. There is no point of paying for a design that will cost you a fortune when the same yield can be accomplished at a littler cost. With regards to moderate custom web solutions, you don’t lose on quality or usefulness. Making perfect website outlines by designers along with web application development that will thoroughly mirror your business and justify itself with real evidence can only be done by the Indian designers.

Top digital marketing agencies rather than simply web design companies

Acquiring a website online is once in a while simply the beginning. To have the presence online is a great deal more than only a site. This is the reason, as opposed to pitching Indians generally as a web design organizations; complete digital marketing solutions are being provided by the organizations here. We additionally offer search engine optimization, PPC, online reputation management, mobile applications development and internet marketing.

The first and foremost aim is to convey every one of the solutions as fast as could be expected under the circumstances without influencing the site’s configuration or usefulness. The best designers comprehend the part of opportune administrations in this fast-paced innovation segment. The group of master web designers in India takes it upon themselves to give the customers streamlined execution of the task.

Result-oriented approach

Throughout the years, websites have built with a specialty by making sites that are responsive. Ipix solutions endeavor to offer the best answer for the customers’ business, examining new innovations and suggesting the best accessible alternative. We are driven by the achievement that accomplished in the course of the most recent decade, conveying various turnkey answers for our customers. Basically, if you need an accomplice who thinks about your business, pick Ipix solutions. We guarantee you of best support for all web based solutions

Tell your business story to the world through “Your Business Story” video tool on Facebook

Facebook announced the development of Your Business Story, a new movie tool for business owners to showcase what their company brings to the world

Source: Tell your business story to the world through “Your Business Story” video tool on Facebook

Audit Portal Web App – The best digital app to bring about complete efficiency in your business

Audit Portal Web App has many features to serve all multi-branched organizations for an efficient and quality work and to improve any unit if needed

Source: Audit Portal Web App – The best digital app to bring about complete efficiency in your business